Key Benefits:

• Detoxify: Banishes build up, removing follicle-clogging impurities and environmental and product residue from scalp.
• Clarifying Cleansing: The Natural, sulphate free formula gently cleanses hair and scalp without stripping, washing away build up and residues.
• Scalp (health) Support: Washes away dirt and build up for a healthy-feeling, clean scalp to support optimal scalp and hair condition.
• Natural Ingredients: Rehydrating extracts of sorrel leaf and peppermint to replenish lost moisture.

Ingredient Science:

Our clarifying hero is packed with ingredients for a single focus: lifting away build up caused by urban pollution, hard water or product build up. They’re bits of technical chemistry like Trisodium Ethylenediamene Disuccinate, what’s known as a chelating agent. This is a chemical compound that binds tightly to metal ions. Minerals and metals are present in water, but also in air pollution. Their build up can lead to dullness and weigh the hair down. More than that, the build-up can prevent active ingredients in your product from properly penetrating the hair shaft and getting to work. Water hardness ions like calcium and magnesium reduce the effectiveness of surfactants (the ingredients that make shampoos foam) in shampoos, affecting not just foam but cleansing. Chelating ingredients bind up these ions from tap water and help enhance the performance of our shampoo.

Aqua (Water), Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Glycerin, Sodium Lauroyl Sarcosinate, Sodium Methyl Isethionate, Sodium Cocoate Coco-Glucoside, Cucumis Sativus (Cucumber) Fruit Extract, Moringa Oleifera Seed Oil, Beta Vulgaris (Beet) Root Extract, Mentha Piperita (Peppermint) Leaf Extract, Rumex Acetosella (Sorrel) Extract, Coconut Acid, Parfum (Fragrance), Polyquaternium-6, Glycol Distearate, Trisodium Ethylenediamine Disuccinate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Sodium Chloride, Citric Acid. [NOU020A]

Note - The lists of ingredients contained in the composition of Noughty products are regularly updated to keep formulations in line with technical advancements and regulatory requirements. Please refer to the ingredients list on the packaging before using the product.