Noughty Haircare wins The Beauty Shortlist Editor’s Choice Award.

Noughty Haircare wins The Beauty Shortlist Editor’s Choice Award.

KMI Brands are delighted to share the news that Noughty has scooped its first official award: The Beauty Shortlist Editor’s Choice Award with Detox Dynamo 2-in-1 Shampoo and Conditioner.

Now in its sixth year, The Beauty Shortlist Awards are the biggest, independent, non-sponsored awards in the UK, known for their honesty and expert judging credentials. These awards are highly respected within the industry as they cannot be bought with advertising. With a particular passion for natural, clean beauty, The Beauty Shortlist’s inclusive approach celebrates niche, small batch brands as well as global corporations.

“I love the integrity that shines through, these Awards should be used as everyone’s beauty shopping list” - Alexia Inge, co-founder, Cult Beauty

An international panel of judges’ trialled products from a total of 38 countries before selecting the brands that really impressed after 5 months of testing.

For the full listing of all award winners see here:

We will be keeping our fingers (and paws) firmly crossed for the announcement for other awards entered in the upcoming months. Watch this space!

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