Frequent washing can mean that over time, hair can become a little dull. If you shampoo every day, or even more frequently, you need to choose products that aren’t just gentle but also help put the hydration back in. For ultimate shine envy locks, you also need to add a dose of shine to your regime.
Whilst luscious, light-catching sheen first starts with the overall health of your hair, how you care for your hair and the products you choose to nourish, protect, and condition, play a big part too. That’s why we’ve developed Rise & Shine, Hydrate and Shine shampoo and conditioner, specially formulated to add hydration and shine for normal locks, with everyday needs.
Our shampoo, perfect for everyday shampooing, contains a gentle cleansing agent known as sodium lauroyl methyl isethionate. What’s that we hear you say? Rewind. The tongue twister that’s known at Noughty HQ as SLMI is the mild, water-soluble surfactant made from coconut that’s in all our shampoos, powering effective, high-performance cleansing, without a whiff of sulphate.
As for that hydration, we’ve packed Rise & Shine Shampoo and Conditioner with blue mallow extract, white tea extract rich in protective antioxidants, and a generous dollop of skin-compatible jojoba oil to moisturise scalp and mane. With the molecular structure most similar to sebum, jojoba works with our hairs natural oils, to keep both hair and scalp moisturised.
Noughty’s top tips for added shine:
1) Wash and condition your hair, then blast it with a cold-water rinse for about three seconds. This helps seal in conditioner, making hair easier to style, adding shine naturally.
2) Blow-dry while brushing with a natural bristle paddle brush.
So go on, get Noughty and Rise & Shine to locks you’ll love every day.