Reign supreme! This purple pigmented, berry-rich shampoo works to remove brassy yellow and orange tones, whilst hydrating and nourishing locks. Hair is left looking brighter, fresher and rejuvenated.
Curly Girl Method Approved
Glycerine is a moisture maven – a humectant that works to soften and smooth as well as helping hair retain moisture.
Blueberries are a super fruit whether in your breakfast bowl or haircare where they hydrate to help keep hair looking and feeling healthy.
The tiny blackcurrant is an antioxidant powerhouse, extracted to help hair replenish lost moisture to manes in need.
Balance for brass comes from one of our 3% synthetic ingredients, violet colour, driving performance in concert with our natural ingredients.
Apply to wet hair for a feather-soft lather. Massage gently into hair. Leave in for 1-3 minutes dependent on desired result. Rinse away. For best results, finish with Purple Reign Conditioner. Suitable for blonde, silver and grey hair.
Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Glycerin, Sodium Cocoamphoacetate, Vaccinium Angustifolium (Blueberry) Fruit Extract, Ribes Nigrum (Black Currant) Fruit Extract, Sodium Methyl Isethionate, Salicylic Acid, Sodium Laurate, Trisodium Ethylenediamine Disuccinate, Citric Acid, Sorbic Acid, Lauryl Glucoside, Parfum (Fragrance), Sodium Benzoate, Polyquaternium-10, Potassium Sorbate, Sodium Chloride, Sodium Hydroxide, Benzyl Alcohol, Acid Violet 43