Key Benefits:

• Frizz Reduction + Control: Effectively smoothes frizz and fly aways improving the alignment (way strands lie against each other) for a sleeker appearance.
• Gentle Cleansing: The 97% natural, sulphate free formula gently cleanses hair and scalp without stripping, ensuring an effective and nourishing wash.
• Humidity Protection: Protects the hair from environmental humidity, decreasing the opportunity for frizz to be created.
• Natural Ingredients: Contains a frizz-tackling blend of active extracts of wheat bran and daikon and moisturising oils of marula and coconut that optimise hair sleekness and condition.

Ingredient Science:

The science of frizz is all down to the strength of a bond. Not the 007 variety, but the chemical kind. When it comes to hair, we’re interested in two kinds of bonds keratin, the important protein that your hair’s made up of, makes. Sulphur atoms on neighbouring keratin proteins can form a disulphide bond by sticking to each other. This kind of bond is permanent, responsible for the hair’s strength, and totally unaffected by the level of humidity in the air or hair.

The other kind of bond is weaker, temporary and has everything to do with humidity: hydrogen bonds. Every time your hair gets wet and dries, the hydrogen in water (remember water’s chemical formula H2O? Two hydrogen atoms to one oxygen?) reaches out and bonds with those keratin proteins…or breaks bonds with it. Two proteins can find the same water molecule attractive, form a weak bond effectively bonding with each other indirectly.

The more water there is flying about in the hair, the keratin on a given strand of hair can form much higher numbers of hydrogen bonds than on a dry day. When those indirect bonds form between keratin proteins on the same strand of hair, it can fold the hair back on itself – enhancing and amplifying any tendency toward wave or curl. As well as pushing individual strands in odd directions, especially those most exposed to humidity. That’s why sweat can cause frizz closest to your skin, where a rainy or humid day can give you a halo of frizz.

Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Glycerin, Lauryl Glucoside, Caprylyl/Capryl Glucoside, Sodium Methyl Isethionate, Raphanus Sativus (Radish) Seed Extract, Triticum Vulgare (Wheat) Bran Extract, Coconut Acid, Sclerocarya Birrea Seed Oil, Camellia Oleifera Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Methyl Oleoyl Taurate, Potassium Sorbate, Parfum (Fragrance), Polyquaternium-10, Coco-Glucoside, Sodium Cocoate, Salicylic Acid, Glycol Distearate, Cetearyl Nonanoate, Trisodium Ethylenediamine Disuccinate, Citrus Aurantium Dulcis (Orange) Peel Oil, Ethylhexyl Isononanoate, Citric Acid, Sorbic Acid, Linoleic Acid, Sodium Chloride, Sodium Hydroxide, Benzyl Alcohol, Linalool, Limonene, Hexyl Cinnamal, Citronellol. [NOU035A]

Note - The lists of ingredients contained in the composition of Noughty products are regularly updated to keep formulations in line with technical advancements and regulatory requirements. Please refer to the ingredients list on the packaging before using the product.