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Hello Curls
Define & Reshape
Curl Primer - £8.99

Defines standout curls on day one and reshapes between washes.



Say goodbye to unruly and undefined curls with this 97% natural curl primer that keeps on giving. Use on freshly washed hair, layered under your favourite styler to prepare, define and optimise curls, or wear alone to create a natural wave. Between washes, use to reshape rebellious curls or reinvigorate body and bounce to lifeless waves. Curl optimizing QuinOxy, blended with sea kelp extract and shea butter, defines and adds hold to curls. Prepare to be the subject of serious curl envy.


QuinOxy is Noughty’s curl optimising formula, fighting frizz and leaving hair smooth and hydrated. The science behind QuinOxy shows a reduction in volume and frizz even in humid conditions. All without sacrificing movement or smoothness. The detangling blend of wheat extract, camelia oil and linoleic acid traps moisture in the hair to blitz flyaways and decrease volume for super smooth waves and stand out curls you will love.

Scalp-soothing sea kelp extract is rich in vitamins, minerals and trace elements. Shea butter brings a luxe feel and moisturising power to conditioning.

House of Oils: Our unique blend of plant oils assists in boosting the strength of hair, improves suppleness, smoothness and shine, and helps to reduce damage and breakage. This is natural nurture for manes, and we use the best of these potent moisturisers.


This is a multi-functional product, so there are a couple of options for how you use it.
Pre-style Option 1
Use on freshly-washed hair, under your favourite styler, to prepare, define and optimise curls (as a priming product it will make your styling products work even harder!). Dry with a diffuser for best results.
Pre-style Option 2
Spritz through damp hair as a styler to create natural, beachy waves. Allow to air dry for lazy summer, laissez-faire vibes.
Between washes, use to reshape rebellious curls and reinvigorate body and bounce to lifeless waves. Spritz onto dry hair, scrunch to reinvigorate curls and leave to dry naturally.


Aqua (Water), Glycerin, Cetearyl Alcohol, Butyrospermum Parkii (Shea Butter), Persea Gratissima (Avocado) Oil, Camellia Oleifera Seed Oil, Hydrolyzed Wheat Protein, Triticum Vulgare (Wheat) Bran Extract, Crithmum Maritimum Extract, Laminaria Digitata Extract, Chondrus Crispus (Carrageenan) Extract, Corn Starch Modified, Coco-Caprylate, Glycine, Alanine, Serine, Valine, Citrus Aurantium Dulcis (Orange) Peel Extract, Citrus Medica Limonum (Lemon) Peel Extract, Citrus Aurantium Amara (Bitter Orange) Leaf/Twig Extract, Parfum (Fragrance), Phenoxyethanol, Behentrimonium Chloride, Brassicamidopropyl Dimethylamine, Polyquaternium-37, Cetearyl Nonanoate, Cetrimonium Chloride, Ethylhexylglycerin, Sodium PCA, Sodium Lactate, Ethylhexyl Isononanoate, Arginine, Aspartic Acid, PCA, Linoleic Acid, PVP, Sodium Benzoate, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Citric Acid, Potassium Sorbate, Benzyl Salicylate, Amyl Cinnamal, Linalool, Hydroxycitronellal, Geraniol, Eugenol, Citronellol, Limonene.

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Customer Reviews

Rated 4.375 out of 5. Based on 0 reviews
Very nice - by , 10/02/2018
4/ 5stars
I do like this wave cream, I really do. BUT I’m a huge fan of ‘To the rescue’ leave in conditioner. For that reason I’m rating this product stars. I thought maybe my curls would prefer the wave, but it’s not as conditioning, however does define curls. I may try using the two together
Fantastic curl creme - by , 06/02/2018
5/ 5stars
I've been using this a couple of months and I love it. I've been trying to (loosly) follow the curly girld method and it's hard to find curly products than aren't full of silicones and other nasties that aren't good for curly hair. This product works better for me than anything else I've tried (and I've tried A LOT) I have fine log curly hair which goes frizzy and fluffy if I don't use a product - this creme feels lightweight on and the hair doesn't feel greasy or coated or crunchy in any way and it holds a curl really nicely. I use it in conjunction with the frizz free serum and my hair is looking and feeling better than it used to. Will continue to buy it as long as it's made.
AH-MAZING - by , 30/01/2018
5/ 5stars
The only way to describe this curl cream is like a hidden gem that no one knows about hehe. It is just simply GOLD! It really defines my 3c curls without weighing them down and the scent is lovely and neutral. My hair looks voluminous, healthy and I always get compliments! <3 I'm so tired of heavily scented hair care products and I no longer want to go around smelling like a coconut! This is just perfect. I can guarantee that if you try this you'll be saying goodbye to Shea Moisture, Cantu, and everything else in between... Smell yas later! (pun intended) :)
Curl heaven - by , 24/01/2018
5/ 5stars
I'm so happy with the curl taming creme it makes my naturally curly hair less frizzier & gives me beautiful curls /waves. I use it everyday in between washes wetting my hair before applying it doesnt dry hard but nice soft & conditioned a small amount goes along way .
Sadly I'm Disappointed - by , 06/01/2018
1/ 5stars
I was really looking forward to using this product as I try to use as many hair products as I can without sulfates/parabens etc....but unfortunately I found this product really heavy and sticky...I only used a small amount.....mid to ends of hair bu .it left my hair feeling kind of waxy and sticky... and very dull.....reminded me of awful old fashioned hair mousse almost....only stickier!
Amazing natural and cruelty free alternative - by , 18/12/2017
5/ 5stars
I really like this curling cream. I've recently started switching my toiletries and cosmetics for cruelty free and natural alternatives, and I just love Noughty's entire range. This curling cream really defines my curls without weighing them down. I have waist-length wavy hair and I suffer from frizz, and while this product doesn't entirely eliminate the frizz, it definitely tames some of it. I love the way my hair feels, looks, and smells using the Noughty range!
New love - by , 12/12/2017
5/ 5stars
I usually stay far away from any ‘taming’ product because I don’t want my curls to be tamed or limp - thankfully this doesn’t do any of that! The combination of the curl tamer, wave hello shampoo and conditioner, and intensive leave in conditioner is th whole grail for my hair - I can’t see myself ever using something else. I’ve tried hundreds of products including some really expensive ones and none have left my hair feeling and looking so amazing and healthy.
Perfect for my curls - by , 18/11/2017
5/ 5stars
Love this product, defines my curls without ruining the condition of my hair.